Search Engine Optimization: Understand The Terminology

Writing by Nick Stamoulis on Friday, 30 of May , 2008 at 7:36 pm

Many business owners are now turning to the web to gain an online presence in an attempt to remain competitive. Search engine optimization has become a requirement if you want that presence to be successful and many business owners are simply outsourcing the task to consultants.

Engaging a search engine optimization consultant is often a sensible move as, in the long run, it saves time and money and can bring results relatively quickly. Business owners who are new to the internet face three problems.

The first problem is simply understanding the language of search engine optimization. There are many sites that have good glossaries, one of the best being SEOMoz and their “A Complete Glossary of Essential SEO Jargon” - if you have difficulties understanding the terminology then I suggest you check out their glossary. It well laid out and accessible alphabetically.

The second problem facing new entrants into the online world is understanding the concept of search engine optimization and how it can help their business. Many consultants deliver a sales pitch heavy on the jargon with the simple message buried.

Search engine optimization has one role - getting a site listed as high up in search results pages as possible and making your listing attractive enough to gain that all important click through to your site.

The third problem that many website owners, new and old, face is the concept of social marketing and how it can help their business grow. Again, in simple terms, gaining a social presence is a continuation of search engine optimization with the ultimate aim of delivering traffic to your website.

As a business owner you need a basic understanding of search engine terminology along with an understanding of how search engine optimization can help your business to grow.